The Briley: From Delayed Deliveries to a Modern Amenity That Works

Modern multi-story apartment buildings with balconies, surrounded by landscaped green areas and a parking lot filled with cars, on a sunny day with a clear blue sky.

Overview

When The Briley opened its doors just outside Charlotte, it had all the markings of a standout community – modern design, four distinct buildings, and an eye toward elevated living. But one thing was missing: a reliable way to get packages to residents.

Deliveries were being routed offsite through Fetch, and residents were fed up. Delays, missed pickups, and mounting frustration put pressure on the team to find a better way.

Challenge

The setup just wasn’t working. With packages stored off-property, residents had no control, staff had no visibility, and no one was truly satisfied. In a community built on modern convenience, the delivery experience felt stuck in the past.

Solution

Enter HelloPackage. We transformed an underused conference room into a sleek, high-capacity package room, marking:

  • Our first full turnkey install with modern finishes
  • Our first retrofit with Simpson Property Group
  • One of the first HelloPackage projects in the Charlotte area (now home to 18 and counting)

It wasn’t just a retrofit, it was a rethink.

Results

14,000+ packages delivered without burdening the onsite team
Delivery drivers bring packages directly into the secure room and place them on assigned shelves. The system automatically logs each delivery and notifies residents. No staff involvement. No lost packages. Just a smooth, trackable process that works day in and day out.

897 residents confirmed (86%+ sign-up rate)
With smart onboarding tools, including auto-invite emails, text nudges, and clear signage, residents were guided into the system quickly. Once enrolled, they get notified the moment a package arrives and can retrieve it anytime.

Unattended pickups, always available
Residents don’t have to wait for office hours or ask the front desk. They access their packages using their unique code, 24/7. Every retrieval is timestamped for complete visibility and accountability.

Impact

What was once a source of resident complaints is now one of their favorite amenities. The Briley team no longer fields package-related issues. Residents get what they need, when they need it. And an unused space became something that actually adds value.

Sometimes it takes one bold move to change everything. For The Briley, this was it.

What the Team Says

“In my personal experience, the only other package solution we had worked with was an offsite solution. We just ran into a lot of issues with missed deliveries, and it was the number one request from residents on surveys that we switch the package solution service. So far since switching to HelloPackage we haven’t had any complaints. It’s easy, it’s user-friendly and it’s secure. Our regular delivery drivers find it super easy, every now and then we’ll get a new or one-off delivery driver who just needs a little bit of help getting in, but once they get into the room it’s easy. We love it!”

– Summer Monroe, Briley Apartment Homes